Text title: Subway Eat Fresh
Text type: Advertisement
Text creator: Subway
Text purpose: To promote eating at Subway (eating healthily; 'Eat Fresh Instead')
Date: 5th March, 2021
In Subway Eat Fresh, Julian Dennison raps a parody of the opening to Fresh Prince of Bel Air, in which the lyrics are swapped out. In the new story, a group of kids are at a skatepark and are hungry, and so they go and get some food (Fish & Chips). The kids open their food container to find a burger and some fries. Then, some kids who were up to some good kicked the fish & chips away and instead gave everybody Subway, which is much healthier. Then, the catchphrase was revealed "Eat Fresh Instead."
Text title: Subway Eat Fresh
Text type: Advertisement
Text creator: Subway
Critical Literacy Question: How does the text depict age, gender, cultural groups?
Date: 5th March, 2021
In Subway Eat Fresh, teenagers are depicted as almost 'lazy' in their food choice, happy to eat whatever is cheapest no matter how unhealthy it is. This is a stereotype and is not true, as most teenagers are educated on food choices are most healthy, and there are many healthier options that are just as cheap as getting fish & chips.
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